The holidays are behind us, the New Year is underway, and now is the time to take stock of your digital marketing programs as you transition to 2012. It’s time to look at the insights gleaned from your analytics data from 2011 and leverage it for maximum results in 2012. How can you make your data work for you, so that you can find more customers, engage them more effectively and ultimately convert them from prospects to customers? As you move forward with your digital marketing strategy for 2012 these articles and blog posts could provide you with some ideas about areas of focus and opportunity.
1. The 2015 Digital Marketing Rule Book. Change or Perish.
Occam’s Razor Blog: http://www.kaushik.net/avinash/2015-digital-marketing-rule-book/?utm_source=rss&utm_medium=feed&utm_campaign=Feed%3A+OccamsRazorByAvinash+%28Occam%27s+Razor+by+Avinash+Kaushik%29
Key Message: Google’s Digital Marketing Evangelist, Avinash Kaushik, shares a set of digital marketing rules that will help better prepare digital marketers for the ever-changing digital marketing landscape.
2. Testing 101 – 5 disciplines to grow your testing program
Omniture Industry Insights Blog: http://www.google.com/reader/view/?hl=en&tab=my#stream/feed%2Fhttp%3A%2F%2Ffeeds.feedburner.com%2Fomniture%2Fblogs%2Fall
Key Message: The beauty of any testing program is that no matter where you are, in terms of the programs maturity, you can always grow it. This blog post outlines 5 ideas to grow your testing program regardless of whether you’re just getting started or have a robust testing capability already in place.
3. A look ahead at measurement in 2012
Google Analytics Blog: http://analytics.blogspot.com/2012/01/look-ahead-at-measurement-in-2012.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FtRaA+%28Google+Analytics+Blog%29
Key Message: Consumers are migrating to more screens are more platforms as mobile plays an increasing role in how businesses reach customers. Understanding the multi-channel customer path and how that insight should drive strategy and execution is a major focus for the analytics industry in 2012. With this blog post Google offers up their view on where the industry is headed in this regard in 2012.
4. Internal Search Position Placement
Web Analytics Demystified Blog: http://adam.webanalyticsdemystified.com/2012/01/23/internal-search-position-placement-omniture/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdamGreco+%28Adam+Greco+at+Web+Analytics+Demystified%29
Key Message: Does placement matter with Internal Search results? With this blog post you’ll learn not only how to measure performance of internal search results placement but also break it down by individual internal search terms.
5. Google’s updated privacy policy – what it means for Google Analytics users
Google Analytics Blog: http://analytics.blogspot.com/2012/01/googles-updated-privacy-policy-what-it.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FtRaA+%28Google+Analytics+Blog%29
Key Message: The privacy policies and controls you have over your website data will not change. As always, your website’s data is governed by the data sharing settings in Google Analytics that you control directly. It is still your choice to share or not share your website’s data with Google to help them improve their products, provide anonymous, aggregate statistics, or more enhanced features.
A Final Thought: As we move into 2012, we look forward to the challenges of an ever-changing digital marketing landscape. We embrace the opportunity to work with our clients on solutions to these new challenges as they will require a carefully crafted, data-driven approach that is the hallmark of our work at ROI Labs. If you have questions or comments about any of the topics or articles shared in this post, please feel free to contact us.
