Who We Are
ROI Labs™ is a leading global web analytics consulting firm, headquartered in New York City with locations in Toronto, London and Singapore. Leveraging 15 years of online business intelligence experience, ROI Labs™ is known for its unique commitment to delivering a positive ROI for all Clients – at least a 20% improvement in efficiency.
Until 2009, we were known as the Analytics & Insights Group at Acronym Media, Inc. We still work closely with our colleagues at Acronym, but we are proud to now serve our Clients under a new name – ROI Labs™ – which stands for the highest level of expertise and continued innovation in the exciting field of web analytics and marketing intelligence. Quite simply, it’s web analytics, maximized: intelligence-fueled insights for better ROI.
Management Team
Anton E. Konikoff, Founder and Chairman
Anton E. Konikoff is the Founder and Chairman of ROI Labs. A keen observer, innovator, speaker and thought-leader in the search engine marketing space since the industry’s early days in 1995, Anton has built ROI Labs and sister company Acronym Media into global marketing firms with operations in the U.S, London, Toronto and Singapore.
Michael Hayward – CEO
Michael Hayward is the CEO of ROI Labs™. He has over 25 years of global marketing and branding expertise, and specializes in the strategy, implementation and development of web analytics and marketing solutions and technology.
David Sprinkle – VP Analytics
David Sprinkle is the VP Analytics at ROI Labs™. An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global “big picture” insights and detailed performance metrics.
Jessica Viviano – Director of Client Services
Jessica Viviano is the Director of Client Services at ROI Labs. An expert in project management and Client services, Jessica has over 10 years of marketing experience and has been noted for her ability to drive substantial ROI for leading global brands.
What We Do
We specialize in web analytics, landing page optimization and site usability, particularly for mid-size and enterprise-level Clients. Combining cutting-edge technological expertise with best-trained analysts, we deliver the real-time intelligence, data-driven customer insights and practical recommendations needed for optimized marketing strategies – ones tied to revenue and returns. Most importantly, we tailor all of our solutions to match your unique infrastructure and goals – all the way from tool implementation and measurement to customized reporting, strategy and training.
Active Client engagements include SAP, HP, Humana, Four Seasons Hotels and Resorts, The Wharton School of the University of Pennsylvania and Sirius Satellite Radio, to name a few. To learn more, please contact us.
Where We Come From
It all started in 1995 – that’s when Acronym Media founder Anton Konikoff had his big Eureka! moment. (Specifically, it was keyword referral data extracted from the very first version of WebTrends Log Analyzer that inspired Anton to jump into online marketing and form what would eventually become Acronym and ROI Labs™.) Fifteen years later, we’ve grown into an innovative global agency, thanks to a simple, customer-driven approach: utilize the latest web analytics technology and methodology to enable smarter business decisions and healthier bottom lines.
Why We’re Different
We relentlessly pursue new money savings and revenue-generating opportunities for our Clients. We’ve spent days – and, quite often, nights – making sense of everything from website logs and click paths to tracking codes and visitor behavior, and we apply every ounce of that expertise to deliver increased revenue, measurable cost savings and an unmatched competitive advantage wherever possible.
Most significantly, no other web analytics firm can match our promise to delivering a positive ROI – we offer a written commitment to uncover or deliver at least a 20% cost savings or efficiency improvement on your first analytics or web user experience project. It’s better than a guarantee – because you need results, not your money back while valuable time is wasted. And it’s not a marketing gimmick, either; it’s how we think and work. Quite simply, we exist to make money for our Clients.
