Anton E. Konikoff is the Founder and Chairman of ROI Labs.
A noted industry pioneer, Anton has built ROI Labs and sister company Acronym Media into global marketing firms with operations in the U.S., London, Toronto and Singapore.
Anton has been a keen observer, innovator and thought-leader in the Search Engine Marketing (SEM) space since the industry’s early days in 1995. His expertise spans such areas as Keyword-Driven Marketing™, Search Engine Optimization (SEO), Paid Search, contextual marketing, keyword analytics and user experience optimization.
Anton is also a sought-after conference speaker at industry events such as Search Engine Strategies, Search Marketing Expo, ad:tech, eComXpo, Search Insider Summit, DMA and others.
In the 1990s, Anton pioneered and built an award-winning e-commerce and online marketing operation at Lydall, Inc. (NYSE:LDL). On the agency side, Anton served as VP of Online Marketing at Healthology, Inc., driving the company growth that led to its eventual sale to iVillage (now part of NBC Universal/GE).
Anton’s Clients over the years have included SAP, Sirius Satellite Radio, Merck, Bristol-Myers Squibb, AstraZeneca, Four Seasons Hotels, Scholastic, ADP, WebMD, Humana, Siemens, Nokia, HP and Priceline.com, among others.
Anton holds an MBA degree from the Graduate School of Business at Union College and teaches search and online marketing at New York University and Pratt Institute. Born in Russia, Anton now enjoys the much more pleasant climate of New York City.
