Over the years, we at ROI Labs have had a lot of requests from our clients asking to implement custom code to bridge gaps or add features not included in …
Landing Pages: It’s not just about Quality Score, It’s about conversion
Landing pages are vital for promotional campaigns and are especially important when it comes to the success of your pay-per-click (PPC) efforts. What is a landing page? A landing page …
Maintaining a web analytics implementation
As the web analytics industry gets more mature, one of the challenges that keeps cropping up in conversations I have with clients and prospects is how to maintain a quality …
A Simple Debugging Guide for Web Analytics
Implementing tracking code correctly is absolutely vital to making the most out of your web analytics. Without proper data flowing into the tool, your reports won’t be accurate and you …
The News in Review
The holidays are behind us, the New Year is underway, and now is the time to take stock of your digital marketing programs as you transition to 2012. It’s time …
Fish where the fish are and increase consumption of key content
Digital Marketers are always looking for ways to increase content consumption on their websites. The most obvious approach usually includes some sort of home page promotion, in the way of …
Effective Use of the Fold
Most people have heard about the fold, that imaginary line on a webpage that represents what you can see without scrolling, and know that it’s important to conversion and overall …
Analytics Year In Review: 2011
Web Analytics 2011: The Tools in Review The goal of Web Analytics is to help us see the “what” and ultimately better understand the “why” of the questions we all …
Using Coding To Ensure a Consistent Marketing Message
Effective digital campaigns depend on consistency in user experience and message from one stage to the next. The Devil is in the details, so the saying goes. However sometimes, for …
What to do when there’s a Break in the Cloud
Adobe reported today that they experienced a ‘data collection incident’ in their Dallas data center. For a period of time on Saturday, December 10, a number of data collection requests …
