Implementing tracking code correctly is absolutely vital to making the most out of your web analytics. Without proper data flowing into the tool, your reports won’t be accurate and you …
The News in Review
The holidays are behind us, the New Year is underway, and now is the time to take stock of your digital marketing programs as you transition to 2012. It’s time …
Fish where the fish are and increase consumption of key content
Digital Marketers are always looking for ways to increase content consumption on their websites. The most obvious approach usually includes some sort of home page promotion, in the way of …
Effective Use of the Fold
Most people have heard about the fold, that imaginary line on a webpage that represents what you can see without scrolling, and know that it’s important to conversion and overall …
Analytics Year In Review: 2011
Web Analytics 2011: The Tools in Review The goal of Web Analytics is to help us see the “what” and ultimately better understand the “why” of the questions we all …
Using Coding To Ensure a Consistent Marketing Message
Effective digital campaigns depend on consistency in user experience and message from one stage to the next. The Devil is in the details, so the saying goes. However sometimes, for …
What to do when there’s a Break in the Cloud
Adobe reported today that they experienced a ‘data collection incident’ in their Dallas data center. For a period of time on Saturday, December 10, a number of data collection requests …
A high Bounce Rate is a bad thing. Or is it?
Bounce Rate – a single pageview or single event trigger in a session or visit – is often one of the most closely-watched web analytics metrics. Generally speaking, a high …
The Problem with Perfect Data in Web Analytics
We know that the revolution in marketing and communications caused by the web includes the remarkable fact that everything we do, whether as customers, or marketers, can be tracked. However …
The News in Review
With Thanksgiving approaching, it’s a perfect time to size up your web analytics efforts for maximum impact. Are you prepared to measure and optimize results this holiday season? As you …
