Bounce Rate – a single pageview or single event trigger in a session or visit – is often one of the most closely-watched web analytics metrics. Generally speaking, a high …
The Problem with Perfect Data in Web Analytics
We know that the revolution in marketing and communications caused by the web includes the remarkable fact that everything we do, whether as customers, or marketers, can be tracked. However …
The News in Review
With Thanksgiving approaching, it’s a perfect time to size up your web analytics efforts for maximum impact. Are you prepared to measure and optimize results this holiday season? As you …
Choosing the Right Success Metric for Online Optimization
Choosing the Right Success Metric for Optimization It’s not just what you measure; it’s where Online testing is no longer the new kid on the block. In fact, it’s safe …
Web Analytics Data Collection: Evolving Methodologies
It used to be that if you wanted to see what people were doing on your website you had just one option: server log file analysis. In the last decade, …
The News in Review: October 17-21, 2011
It was Data Driven Business Week here in New York City last week. From the Conversion Optimization Conference, to Google Gauge, to ROI Labs CEO Michael Hayward moderating a day …
Hover Intent: How Can it Affect Conversion?
Dropdown menus and other hoverable elements are great for website users as they tend to provide a lot of organized information while using a relatively small amount of screen real …
How Typography Principles Affect Conversion
It’s surprising to us how many times we see poor use of typography on enterprise-level websites. We do like the usability studies and consulting work it generates, but time and …
All you need to know about Google Analytics Premium
Google introduces Google Analytics Premium Last week, Google introduced a new enterprise level version of Google Analytics. Google Analytics Premium is meant to address the scalability, accountability, performance and support …
Ask the CEO: How Do I Know If It Worked?
Once upon a time, you could learn about marketing in college and come into a job with some relevant skills; now, if your training is more than three months old, it might be completely irrelevant. The techniques change that fast.
