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Brilliant Ideas

White Papers and Other Downloads

8 Ways You're Not Saving Money (and How to Start)

Become a smarter marketer. Smart marketers know saving money doesn't mean sacrificing ROI or productivity. They know it doesn't mean adopting conservative strategies. And they know it doesn't mean drastic cuts. Instead, smart marketers rely on keyword analytics to fine-tune each marketing initiative for maximum efficiency - and it's helping them improve results and boost return, all while saving costs. What's the secret?

Download this exclusive white paper for the answer, and an in-depth look at 8 different marketing channels and how keyword analytics is maximizing ROI in each.

8 Brilliant Ways to Drive Revenue Fast with Web Analytics

Web analytics can be one of the most effective tools in the marketer's arsenal, but it can also be highly complex and time-consuming. And in today's economy, there's no time for drawn-out strategies, difficult implementation or lengthy campaigns. You need results - and revenue - and you need it now. That's why you can't afford to miss "8 Brilliant Ways to Drive Revenue Fast with WebAnalytics"! Explore the simple, practical ways of turning analytics into profit - in just a matter of days.

8 Tips for Brilliant Web Analytics

You want the story behind your data. But gaining actionable insight isn't as simple as plugging in an Analytics solution and waiting around for the results. Instead, it starts with practical knowledge and best practices - like these Top 10 Tips. Written by the experts at Acronym - winners of the 2008 Search Engine Strategies Award for "Most Effective Use of Web Analytics" - these Brilliant Ideas will make sure you get the most out of your Analytics solution.