New York, NY, March 24, 2011 – ROI Labs™ (www.roilabs.com), a leading provider of global web analytics consulting services, today announced that CEO Michael Hayward will speak at the University of Toronto’s Rotman School of Management as part of its “What Executives Should Know” series. His session, “How Web Analytics Can Help Your Business and Enhance Your Web Presence,” will be held Tuesday, April 19 at 6:00 p.m.

Drawing from Hayward’s 25 years of global marketing experience – including over 23 years with Four Seasons Hotels and Resorts – this interactive session will provide students and alumni with insights into the rapidly growing web analytics space. Specific topics to be covered include: measuring the ROI of social media efforts; tracking and optimizing mobile platforms; and using data to enhance your web presence.