Capitalize on your web analytics investment with powerful, actionable insights.
ROI Labs usability solutions tackle the problem of underperformance by diving into the nuances of customers’ experiences with your website. Through rigorous investigation, our experts uncover conversion barriers and provide recommendations and remedies to ensure your site is as engaging and user-friendly as possible.
Don’t let your marketing dollars and efforts go to waste. Create a compelling, streamlined experience that increases conversions and boosts ROI, one metric at a time.
Multi-Dimensional Deep-Dive Web Analytics
Optimize marketing efforts and site performance with detailed research and intelligence-based recommendations from our experienced analysts.
- Geo-Profiling Insights – Identify the regions, countries and markets driving traffic, conversions and revenue, and learn how to target them appropriately.
- Search Engine Analysis – Identify top-performing ad copy, keywords and offers in specific search engines and markets.
- Internal Search Analysis – Monitor and decode user interaction with your internal search box – one of the most powerful indicators of customer intent.
- User Behavior Insights – Track all user actions on a website to uncover clues regarding customer needs and preferences, and optimize your site for maximum revenue and usability.
- Social Media Influencers – Analyze key social media drivers – down to a keyword level – to reveal previously unseen insights into customer language and behavior, and leverage these insights to drive new business.
- Customer Segmentation – Segment visitors into profiles based on demographic and behavioral patterns to further optimize campaigns.
Market Research and Competitive Intelligence
Get an insider’s view of industry trends and competitors’ online strategies.
- Competitive Intelligence Monitoring – Top-to-bottom analysis of competitors’ online marketing activities – including budget estimates, campaigns and strengths and weaknesses – as well as insights into untapped opportunities and brand integrity.
- Deep Dive Competitor Analysis – Rigorous evaluation and comparison of competitors’ online marketing strategies and performance, complete with recommendations for leveraging identified competitive advantages.
- Market Intelligence + Industry Insights – Identification and analysis of market/industry trends and developments, along with recommendations for subsequent campaign and strategy adjustments.
Business Intelligence Integration
Turn your web analytics into a profit center with intelligence-fueled recommendations that drive revenue and integrate seamlessly with your overall marketing and business structure.
- Campaign Optimization Intelligence – Identification and development of revenue-driven insights for all aspects of online marketing campaigns, including budgeting, targeting, segmentation and bidding strategies.
- Site Optimization Intelligence – Identification and development of revenue-driven insights for all aspects of site optimization, including strategies for cost-effective lead generation, engagement, cross-channel promotion and conversion.
