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Press Release

ROI Labs Director of User Experience Optimization Tami Dalley Speaking at Online Marketing Summit 2010 Tour

Award-Winning Analytics Expert to Lead B2B Marketing Sessions in Four Cities This July

New York, NY, July 7, 2010 -ROI Labs™ Director of User Experience Optimization Tami Dalley is a featured speaker this week at the Online Marketing Summit 2010 Tour.

Her solo session, "How to Use an Index to Measure Page Testing Success," will be held in four cities: Boston (July 7); Philadelphia (July 8); New York (July 9); and Washington, D.C. (July 12). Targeted to B2B marketers, Tami's presentation will discuss how smart analytics can overcome the challenges of complex, multi-conversion point campaigns to drive measurable search marketing success.

You can listen in on comments about Tami's talks by following Twitter streams on these hash tags:

Boston#omsbos
Philadelphia#omsphl
New York#omsnyc
Washington DC#omswas

And you can follow Tami on the new ROI Labs Twitter account, twitter.com/roilabs

About Tami Dalley

Tami Dalley is the Director of User Experience Optimization at ROI Labs, a leading provider of global web analytics consulting services. A self-proclaimed "fanatical explorer," Tami's expertise includes deep-dive web analytics, usability consulting, competitive intelligence, landing page design and multivariate testing. In 2008, her work was honored with the Search Engine Strategies Award for "Most Effective Use of Web Analytics." Tami is also a noted industry thought-leader, speaking at such events as Search Engine Strategies, Search Marketing Expo and Conversion University, among others.

About ROI Labs™

ROI Labs is a leading provider of global web analytics consulting services. Specializing in web analytics, landing page testing, conversion optimization and site usability, ROI Labs' expert analysts use cutting-edge technology to deliver the practical recommendations needed to craft smarter marketing strategies - ones that drive results and revenue.

ROI Labs leverages 15 years of expertise honed through rigorous research, analysis and testing to maximize the return from Clients' web analytics investments. Global Clients include Four Seasons Hotels and Resorts, SAP, HP, The Wharton School of the University of Pennsylvania, Humana and Sony Entertainment, among others. ROI Labs can be reached at +1 (212) 691 7051, info at roilabs.com, or by visiting www.roilabs.com.

Media Contact:

John Lee
+ 1 (212) 691 7051 x162